During the Depression in the 1930s, Doolin had a confectionery in San Antonio. Always an innovator, he got a bug to put some kind of corn snack on his counters. Tortillas staled, so Doolin went on a mission. At a gas station, Doolin found a Mexican man making an extruded corn chip out of masa, frying it and selling little bags of the fried corn chips. They were fritos, "little fried things”, the beach food of Mexico.
Doolin bought the patent and 14 customers from the man and began to make the chips in his own kitchen at home, with his mother perfecting his recipe.
"His life was one big hidden kitchen," his son-in-law Alan Govenar said. Doolin had kitchens in his factory, kitchens in his lab, kitchens with test tubes and beakers in his house.
Kaleta Doolin said his kids were his guinea pigs helping him test new recipes and flavors. Through these kitchen experiments, C.E. Doolin also invented the Cheeto.
Along the way, Doolin started hybridizing his own corn. The secret ingredient in Fritos, Kaleta Doolin says, is her father's own, special corn. He hired farmers throughout Texas to plant his varieties until he found the taste he was looking for.
Doolin and his brother Earl were modern, can-do innovative tinkerers. Soon they were taking Henry Ford's idea of the assembly line and conveyor belt and applying it to the manufacture of the Frito.
C.E. Doolin had big plans for this chip. He opened a Casa de Frito restaurant in Disneyland in 1955, and another one in Dallas. The restaurants were a sort of precursor to fast food, a hybrid between hamburgers and Mexican food.
When he invented the Frito, C.E. Doolin imagined them as a side dish, a handful to be served with soup and salad to complement a meal. He never imagined anyone would consume an entire king-size bag. He rarely ate them.
And if he brought them home, he would have grabbed them off the conveyor belt before they were salted. The Doolins were vegetarians, and barely touched salt. Kaleta Doolin took figs and yogurt in her lunch to school, not Fritos.
In fact, C.E. Doolin was a follower of Dr. Herbert Shelton, a San Antonio vegetarian and healer whose innovative theories on nutrition and fasting permeated the Doolin home. C.E. Doolin, who was overweight and unhealthy and had a bad heart, went to Shelton's clinics several times for 30-day fasts. Doolin ate no meat, no fat, no salt. Shelton, in his heyday, ran for president on the vegetarian ticket in 1956.
C.E. Doolin was an early franchiser and soon began distributing Fritos nationwide. One photo shows a "Frito Fleet" rolling through the streets of San Antonio, accompanied by a local marching band.
Doolin's wife, Katherine, was known for her social work and good relationships with the workers at the company. It was a strong, family feeling that made Fritos a legendary Texas business. Mrs. Doolin developed all kinds of recipes using Fritos, including Frito pie and Frito jets (Fritos dipped in chocolate and laid out on a cookie sheet "fat on top of fat," Kaleta Doolin says). These recipes were printed on the backs of Fritos packages.
By the time of his death in 1959, C.E. Doolin had partnered with Herman Lay, and the Frito-Lay brand had gone global. But the company lost that family feeling. We now eat our weight in snack foods instead of the modest portions Doolin had in mind.
My family loves tacos, so I decided to make burgers with the taste of tacos,. It was a hit.
Copyright 2012, Christine’s Pantry. All rights reserved.
1 pound ground beef
1 cup corn chips, crushed
1 package taco seasoning
1 tablespoon onion powder
1 egg, beaten
4 slices pepper jack cheese
2 tablespoons extra virgin olive oil
top with your favorite toppings
In a large bowl, combine corn chips, taco seasoning, onion powder, egg. Crumble ground beef over mixture, mix well. Form into 4 patties.
In large skillet, heat oil over medium high heat. Place burgers in the hot skillet; cook until desire done-ness, about 7 minutes each side.
Top each burger with a slice of cheese. Serve on buns and top with your favorite toppings. Enjoy!