Versatile and portable because of its pasteurization process, Laughing Cow can remain unrefrigerated for a limited length of time. The archetypal Laughing Cow cheese comes wrapped in the individual serving sized foiled wedges, and they are packaged in a round, flat box. Consumers have to pull a little red thread around the box to open it, and the foil packaging also features a red tab for opening. In various worldwide markets, it is served as squares, rectangles, slices (in mainland Europe, marketed under Toastinette), bite sized cubes, pods (aimed at younger children) and in spreadable tubs. The Laughing Cow is also available in "cheese dippers", a snack consisting of cheese and breadsticks, which are marketed as The Laughing Cow Cheez Dippers (or Pik & Croq in mainland Europe), and these are in four varieties; original, light, hazelnut and pizza.
It has long been popular in the United Kingdom as a children's snack. The cheese has also been a constant, but hardly popular product in the United States for a number of years. However, demand for the triangular wedges has skyrocketed recently, since the light version of the product was suggested as a viable menu item to followers of the South Beach Diet. The question asked by the French, "Pourquoi La Vache Qui Rit rit?" ("Why is The Laughing Cow laughing?") has become synonymous with the product.
“How easy is this”?
Open Face Tomato Sandwich
Recipe adapted from French Kitchen In America
2 slices 12 grain bread, toasted
1 spreadable cheese wedge (mozzarella sundried tomato & basil)
4 slices tomato
parmesan cheese, to taste
Italian seasoning, to taste
Toast bread and spread cheese on each slice of bread, top with sliced tomatoes. Sprinkle parmesan cheese and Italian seasoning. Enjoy!
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